FAQs

WHY DOES Informed Investor ASK YOU TO NOMINATE WHAT TYPE OF USER YOU ARE?

Our topic Introductions and Product Facts are tailored to be helpful to each group.

  • 'Consumers' will generally be less familiar with financial concepts and products, so the aim is to provide introductions to these topics that will give a better understanding as the basis for more informed financial decisions.
  • 'Self-Directed Investors' will have a wider understanding of financial decision making. They make the majority of their own financial decisions but use professionals periodically, so the aim is to provide confirmation and support for decision making.
  • 'Adviser Directed Investors' use and work with an adviser to make their financial decisions, so the aim is to support a stronger client and adviser working relationship.
  • The aim is to provide 'Advisers' with information of a professional level and range.

We need to identify your group for analytical purposes so that we can develop and deliver information that works for you. You will not be asked to buy anything nor will we promote any product or topic to you.

WHAT IS Informed Investor?

Informed Investor is an independent interactive website that aims to reduce the complexity associated with making financial decisions. We provide topic introductions and product facts with quizzes. Our information is factual and helpful. We do not provide personal financial advice.

HOW TO BEST USE Informed Investor?

Informed Investor is your own financial reference library. Financial facts change frequently and we aim to offer helpful and up to date introductions to each subject. Come to us before making financial decisions and choose the subjects that will be helpful to you. It is not necessary to remember every detail, but it will be valuable for you to have a measure of your short term understanding of the subjects relevant to you, before acting. If there is a subject you think we should cover, please contact us. We welcome your feedback.

HOW MUCH DOES Informed Investor COST TO USERS?

Informed Investor is free for all consumers, self directed investors and adviser directed investors.

HOW DO I KNOW THAT THE Informed Investor 'PRODUCT FACTS' ARE FACTUAL?

The key information about any financial product is included in a Product Disclosure Statement (PDS) provided by a product issuer. PDSs are regulated by ASIC, and must be accurate and up to date.

Our Product Facts are extracts from current PDSs. They are accompanied by a quiz, which is independently created by Informed Investor. Apart from providing this information, we aim for constant improvement by tracking the understanding our respondents have gained at the time of reading.

WHAT IS THE PURPOSE OF TOPIC INTRODUCTIONS AND PRODUCT FACTS?

To facilitate more informed financial decisions by consumers. We achieve this by deriving our entries from sources believed to be factual and updating them when there is a material change. Our registered users, who have completed a quiz, are notified of an updating by an alert. With or without an adviser's involvement this could prompt the need to review current financial plans and strategies.

HOW DO WE SOURCE OUR TOPIC INTRODUCTIONS?

We use experienced financial and related professional advisers, the media, the Thomson Reuters Australian Financial Planning Handbook and their monthly Superannuation and Financial Services Bulletin, product issuers and professional /academic articles as the basis of our introductions. It is our policy to survey the Australian Financial Planners (a LinkedIn group of 5000+ financial advisers) to contribute to our entries to ensure that we are factual and helpful.

WILL USING Informed Investor TAKE UP A LOT OF MY TIME?

Each entry and quiz can be completed within 10 minutes. We aim to minimise technical language. This is a small investment in being able to make more confident and informed financial decisions.

HOW DO YOU KNOW THAT Informed Investor WORKS?

We have conducted a trial with over 150 users, and then asked them to complete a survey. There was an overwhelming confirmation (consumers and advisers) that Informed Investor supports more informed financial decisions, whether or not a financial adviser is involved. You can see the full results in our Media section.

WHAT ROLE DO OUR PARTNERS PLAY IN Informed Investor?

Our partners see the merits of our approach and help us to achieve our objective of facilitating better and more informed decision making. They supply us with technical information that helps us to prepare our entries and quizzes. They also buy general statistical information about how people are using Informed Investor to help them provide better advice and improved products. Please see our Privacy Policy if you have any concerns. We are happy to acknowledge their support.

HOW CAN CLIENTS OF A FINANCIAL ADVISER USE Informed Investor?

Clients of a professional adviser should use Informed Investor as a tool to measure and track both parties' level of understanding of the client's preparedness to make more informed decisions. Our updating alerts go to both parties to aid in the delivery of proactive advice, better relationships and advice in the best interests of the client.

DOES Informed Investor HELP USERS TO FIND A FINANCIAL ADVISER?

Yes. Informed Investor offers a 'referral service' where you can enter a postcode and information about the expertise you seek. Our database holds information about which advice providers have a licence that permits them to advise on the subject, details of individual advisers and information about their competencies and location.